Tech Trends That Will Affect Your Marketing Strategies
2021 will be a year of continuous change in digital marketing that will impact the tech world of computers and software.
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Digital marketing in 2021
Digital marketing has become a vital section of modern consumerism.
Providing more authentic content, using chatbots and voice search, using social media marketing to a greater extent, and creating an engaging user experience are some of the key trends to be aware of and adopt in 2021 .
Make sure you understand which trends will benefit you the most and which ones to avoid based on your business. While many of the marketing principles remain the same every year, the tools companies use to accomplish marketing success vary greatly from year to year. Media advertising through the newspaper used to be commonplace; now digital advertising and artificial intelligence play a vital role in companies’ marketing tactic and linkbuilding.
Some of these technological advancements are often used by larger linkbuilding agencies (translated to Dutch: linkbuilding bureau), but small businesses can learn a lot from the linkbuilding strategies that larger companies use. Below we’ve outlined three trends that we think small businesses should benefit from in the coming year:
Increased demand for chatbots is changing computers
The demand for chatbots is increasing. Many people are preferring to use chatbots when communicating with brands as it often gets a quick response. Still, most of the small business owners surveyed said they weren’t using the technology. A chatbot running on your website can answer customers’ basic questions at any hour of the day or night, even if you focus on different tasks.
AI-powered chatbots can be used for customer support, drastically expanding the contact strategy with a controlled message. The chatbots have become so lifelike that many customers don’t even know the difference, but they give the added advantage of being able to collect, analyze, and provide actionable data such as long tail keywords that can be used to improve the customer experience and your business.
Voice search is gaining ground
With mobile devices and voice services such as Amazon’s Alexa growing in popularity, voice search is one area where your business can differentiate itself from your competitors. If your business is online, the likelihood that people will find your website or content marketing materials through voice search increases in 2021 and beyond.
Mobile usage has exploded in recent years, according to Google, mobile searches make up more than 50% of total searches. Marketers will have to modify to voice search, which currently makes up 20% of mobile searches, and is expected to continue to enlarge in the same way that mobile searches have.
Digital marketers will have to adapt their SEO campaign to start a conversation and answer questions clearly in simple terms. A simple technique that you can apply in 2021 is to provide answers to questions that customers often have about your product on your website.
While most people think of blockchain technology in relation to cryptocurrencies such as Bitcoin, blockchain offers security that can be used in many other ways. In its simplest terms, blockchain can be described as data that you can only add to, not take away or change. Hence the term “chain”, because you create a data chain of internal links. Not being able to change the earlier blocks is what makes it so safe. In addition, blockchains are consensus driven, so no entity can take control of the data. With blockchain, you don’t need a trusted third party to oversee or validate transactions.
Different industries are engaging and implementing blockchain, and as the use of blockchain technology increases, so does the demand for skilled professionals. From a bird’s eye view, a blockchain developer specializes in developing and implementing architecture and solutions using blockchain technology.
The blockchain technology creates smart links and works in much the same way as traditional links, but with one key point of differentiation: they naturally track when and with whom the link was shared. It does this through an embedded ‘smart contract’.
While we don’t know the exact consequences of smart links until they are used in the real world, the belief is that they would give content creators more control over their links and how they can be used. This will eventually lead to more ethical and collective online interactions.